Publication
Details:
“The
Goal: A Process of Ongoing Improvement” by Eliyahu M. Goldratt and Jeff Cox;
Productivity and Quality Publishing Private Limited, Madras; Special Edition,
2013 (First Published 1984); Rs. 495; 342 pages (299 pages of the novel per
se).
Introduction:
“The
Goal” is a physicist- turned- management guru’s explanation of his Theory of
Constraints (TOC) in the physical transformation process of manufacturing, through
the medium of a business novel. This book also inaugurated a trend for his
subsequent novels, which applied and extended this theory. It doesn’t need an intellectual
to read and understand this book- it is written for the layman, and therein
lies its biggest advantage. This eight million copy best seller is said to be
widely used as a case study in Operations Management, and in helping students
grasp the importance of strategic capacity planning and constraint management.
